Exam 9: E-Commerce and the Entrepreneur

monitor customers' behavior while they are on a site,giving Web-based businesses the information they need to make their Web sites and their online efforts more effective.

Free

(Multiple Choice)

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(36)

Question 1

Correct Answer:

Verified

Customers will typically welcome well-constructed permission e-mail that directs them to company sites for information or special deals,unlike unsolicited and universally despised e-mail known as:

Free

(Multiple Choice)

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(36)

Question 2

Correct Answer:

Verified

Experienced online shippers tend to be unforgiving,quickly clicking to another site if their shopping experience is unsatisfactory or they are unable to find the products and information they want.

Free

(True/False)

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Question 3

Correct Answer:

Verified

True

Strategies for successful e-commerce efforts should include all of the following except:

(Multiple Choice)

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Question 4

An effective search engine optimization (SEO)strategy must recognize the three basic types of search engine results,natural or organic listings,paid or sponsored listings,and paid inclusion.

(True/False)

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Question 5

The single most common reason for abandoning online shopping carts is:

(Multiple Choice)

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Question 6

The ________ while downloading a Web page is one of the most important determinants of its sales effectiveness.

(Multiple Choice)

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Question 7

The intentional and targeted promotion of a Web site is:

(Multiple Choice)

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Question 8

The Web is one of the most efficient ways of reaching both new and existing customers.

(True/False)

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Question 9

A method small businesses might use to achieve more of the brand and name recognition that larger,more established companies have is to form strategic alliances with bigger companies.

(True/False)

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Question 10

Responsible online merchants should make sure shipping and handling charges are:

(Multiple Choice)

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Question 11

What other type of activities should New Wave Chance implement to support the success of the new Web site?

(Essay)

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Question 12

Making money on the Web is easy.

(True/False)

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Question 13

The goals of e-commerce are not different from traditional offline businesses; to increase sales,improve efficiency,and boost profits by serving customers better.

(True/False)

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Question 14

One of the most valuable attributes of the Web is the ability to:

(Multiple Choice)

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Question 15

Listing a site with a popular Web search engine will guarantee that surfing customers will find your site.

(True/False)

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Question 16

Virtual shop owners using banner ads have no reason to buy ads in traditional advertising medi a.

(True/False)

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Question 17

Web-based companies should not be concerned with supply-chain management,warehouses,or typical customer service policies.

(True/False)

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Question 18

When creating a Web site,the goal is to create a design:

(Multiple Choice)

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Question 19

Perhaps the best domain name is one that:

(Multiple Choice)

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Question 20

Showing 1 - 20 of 134

monitor customers' behavior while they are on a site,giving Web-based businesses the information they need to make their Web sites and their online efforts more effective.

Customers will typically welcome well-constructed permission e-mail that directs them to company sites for information or special deals,unlike unsolicited and universally despised e-mail known as:

Experienced online shippers tend to be unforgiving,quickly clicking to another site if their shopping experience is unsatisfactory or they are unable to find the products and information they want.

Strategies for successful e-commerce efforts should include all of the following except:

An effective search engine optimization (SEO)strategy must recognize the three basic types of search engine results,natural or organic listings,paid or sponsored listings,and paid inclusion.

The single most common reason for abandoning online shopping carts is:

The ________ while downloading a Web page is one of the most important determinants of its sales effectiveness.

The intentional and targeted promotion of a Web site is:

The Web is one of the most efficient ways of reaching both new and existing customers.

A method small businesses might use to achieve more of the brand and name recognition that larger,more established companies have is to form strategic alliances with bigger companies.

Responsible online merchants should make sure shipping and handling charges are:

What other type of activities should New Wave Chance implement to support the success of the new Web site?

Making money on the Web is easy.

The goals of e-commerce are not different from traditional offline businesses; to increase sales,improve efficiency,and boost profits by serving customers better.

One of the most valuable attributes of the Web is the ability to:

Listing a site with a popular Web search engine will guarantee that surfing customers will find your site.

Virtual shop owners using banner ads have no reason to buy ads in traditional advertising medi a.

Web-based companies should not be concerned with supply-chain management,warehouses,or typical customer service policies.

When creating a Web site,the goal is to create a design:

Perhaps the best domain name is one that:

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters

Exam 9: E-Commerce and the Entrepreneur

________ monitor customers' behavior while they are on a site,giving Web-based businesses the information they need to make their Web sites and their online ________ efforts more effective.

Customers will typically welcome well-constructed permission e-mail that directs them to company sites for information or special deals,unlike unsolicited and universally despised e-mail known as:

Experienced online shippers tend to be unforgiving,quickly clicking to another site if their shopping experience is unsatisfactory or they are unable to find the products and information they want.

Strategies for successful e-commerce efforts should include all of the following except:

An effective search engine optimization (SEO)strategy must recognize the three basic types of search engine results,natural or organic listings,paid or sponsored listings,and paid inclusion.

The single most common reason for abandoning online shopping carts is:

The ________ while downloading a Web page is one of the most important determinants of its sales effectiveness.

The intentional and targeted promotion of a Web site is:

The Web is one of the most efficient ways of reaching both new and existing customers.

A method small businesses might use to achieve more of the brand and name recognition that larger,more established companies have is to form strategic alliances with bigger companies.

Responsible online merchants should make sure shipping and handling charges are:

What other type of activities should New Wave Chance implement to support the success of the new Web site?

Making money on the Web is easy.

The goals of e-commerce are not different from traditional offline businesses; to increase sales,improve efficiency,and boost profits by serving customers better.

One of the most valuable attributes of the Web is the ability to:

Listing a site with a popular Web search engine will guarantee that surfing customers will find your site.

Virtual shop owners using banner ads have no reason to buy ads in traditional advertising medi a.

Web-based companies should not be concerned with supply-chain management,warehouses,or typical customer service policies.

When creating a Web site,the goal is to create a design:

Perhaps the best domain name is one that:

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters

monitor customers' behavior while they are on a site,giving Web-based businesses the information they need to make their Web sites and their online efforts more effective.