Exam 5: The Five Generic Competitive Strategies

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A boutique hotel chain provides upscale rooms and superior customer service at value prices.What strategy is the hotelier using to gain competitive advantage?

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Which of the following is not one of the ways that a company can achieve a cost advantage by revamping its value chain?

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A broad differentiation strategy generally produces the best results in situations where

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One of the big pitfalls in crafting a competitive strategy is that managers,who are torn about the pros and cons of the various generic strategies,will opt for "stuck-in-the-middle" strategies that represent compromises between lower costs and greater differentiation,and between broad and narrow market appeal.True or false? Explain your answer.

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A competitive strategy to be the low-cost provider in an industry typically does not work well when

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Success with a best-cost provider strategy designed to outcompete high-end differentiators requires.

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For a best-cost provider strategy to be successful,a company must have

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Which of the following is not one of the pitfalls of a low-cost provider strategy?

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A focused differentiation strategy can lead to attractive competitive advantage when

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A company's competitive strategy should

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The objective of competitive strategy is to

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Although there are many routes to competitive advantage,the two biggest factors that distinguish one competitive strategy from another are

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Which of the following is not an action that a company can take to do a better job than its rivals of performing value chain activities more cost-effectively?

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A low-cost leader's basis for competitive advantage is

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Which of the following is not one of the pitfalls of pursuing a differentiation strategy?

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The advantages of focusing a company's entire competitive effort on a single market niche allows for

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Focusing provides the ability to secure a competitive edge,but it also carries some risks that will be detrimental to the focused firm,such as

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The most appealing approaches to differentiation are those that

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Which of the following is not one of the five generic types of competitive strategy?

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Broad differentiation strategies generally work best in market circumstances where

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