Exam 8: Setting a Price for the Service Rendered
For some types of services,such as restaurants and hospitals,the fixed cost of providing a service is likely to be fairly constant regardless of the number of customers.
True
Describe the different types of costs that a service must consider when pricing its products.
When pricing its products, a service must consider various types of costs to ensure that it is covering all expenses and making a profit. These costs can be categorized into two main types: fixed costs and variable costs.
Fixed costs are expenses that do not change regardless of the level of production or sales. These can include rent, salaries, insurance, and equipment depreciation. When pricing its products, a service must consider these fixed costs to ensure that they are covered, regardless of the number of units sold.
Variable costs, on the other hand, are expenses that fluctuate with the level of production or sales. These can include raw materials, direct labor, and sales commissions. When pricing its products, a service must consider these variable costs to ensure that they are accounted for in the pricing strategy.
In addition to fixed and variable costs, a service must also consider other costs such as marketing and advertising expenses, administrative costs, and overhead costs. These costs are essential for the operation of the business and must be factored into the pricing strategy to ensure that the service is able to cover all expenses and make a profit.
By considering all of these different types of costs, a service can develop a comprehensive pricing strategy that takes into account all expenses and ensures that the products are priced competitively while still generating a profit for the business.
Service organizations can easily determine the value of their service offerings.
The objective of yield management systems is to optimize profits from the service's operating assets (labor,equipment,and facilities).
Yield management is a relatively easy process for service marketers.
The value of a service is reflected in the price/demand elasticity of the product.
COMPLETION QUESTIONS
Yield Management Systems
Profit-Oriented
Volume-Oriented
Value
Price/Demand Elasticity
Fixed
Variable
Contribution Margin
Breakeven Point
Price Bundling
Pure Price Bundling
-_________ indicates that only the specified bundle of offerings is available to the customer.
The direct costs of a service are shared by several services and are not directly linked to each unit of sale.
What is meant by yield management systems,and when is a service likely to use such a system?
Describe the relationship between the service price and value.
A breakeven analysis is used to determine the number of units that need to be sold to cover costs.
Describe the relationship between a contribution margin and net profit.
COMPLETION QUESTIONS
Yield Management Systems
Profit-Oriented
Volume-Oriented
Value
Price/Demand Elasticity
Fixed
Variable
Contribution Margin
Breakeven Point
Price Bundling
Pure Price Bundling
-___________________ are used to set prices that generate or shift demand to create greater efficiency and profitability.
A competition-based pricing approach is used when a service establishes its price in relation to its competitors.
Value is an assessment of the benefits of a service versus the costs associated with it.
The variable cost of providing a service refers to the cost of serving one additional customer.
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