Exam 15: Thinking Globally: Its a Small World After All

COMPLETION QUESTIONS Culture Outbound Service Export Strategy Inbound Service Export Strategy Teleservice Export Strategy Foreign Direct Investment Franchising Joint Venture Standardization Adaptation Language Audit -______________ means tailoring service offerings to accommodate conditions in each local market.

Joint ventures allow the service organization that is located in one country to contract with a local organization located in another country,which in turn enables both companies to share the risks and rewards of the venture.

Service organizations that standardize their backstage activities in global markets tend to generate __________ predictability and ________ control over the service delivery process.

All cultures are similar in the extent to which individuals expect uncertainties to be controlled at the service encounter and in the attribution of lack of control to the service provider or nature.

Which,if any,of the following strategies is (are)not considered by global service organizations to be a popular approach for entering foreign markets?

Your service organization recently decided to enter a foreign market.Now you must decide whether to use a standardized or an adaptation approach to enter the market.Identify and describe the factors that should be considered when deciding between the standardization and adaptation approaches.

When entering global markets,the foreign direct investment strategy is the only strategy that service marketers should use because it maximizes the service's opportunities while minimizing risks.

COMPLETION QUESTIONS Culture Outbound Service Export Strategy Inbound Service Export Strategy Teleservice Export Strategy Foreign Direct Investment Franchising Joint Venture Standardization Adaptation Language Audit -_______________ strategy is one in which a service organization chooses to directly invest its resources in another country.

Service organizations need not focus attention on their personnel policies (selection,hiring,training practices)when deciding whether to use a standardization or adaptation strategy to enter a foreign market.

COMPLETION QUESTIONS Culture Outbound Service Export Strategy Inbound Service Export Strategy Teleservice Export Strategy Foreign Direct Investment Franchising Joint Venture Standardization Adaptation Language Audit -____________ involves sending the service provider to other countries.

COMPLETION QUESTIONS Culture Outbound Service Export Strategy Inbound Service Export Strategy Teleservice Export Strategy Foreign Direct Investment Franchising Joint Venture Standardization Adaptation Language Audit -______________ involves exporting services by delivering them electronically.

Services organizations operating in one country use adaptation when they tailor their service offerings to accommodate conditions in each local market of different countries.

Measuring the global importance of services is difficult for all of the following reasons EXCEPT

Group-oriented cultures place more importance on social hierarchy and the welfare of primary reference groups such as family and friends.

An inbound service export strategy involves sending the service provider to other countries.

Which of the following cultural characteristics,identified by Kluckhohn and Strodtbeck,is not important when planning a service delivery in global markets?

COMPLETION QUESTIONS Culture Outbound Service Export Strategy Inbound Service Export Strategy Teleservice Export Strategy Foreign Direct Investment Franchising Joint Venture Standardization Adaptation Language Audit -Fast-food entrepreneurs pioneered the _____________ strategy to expand service operations across the world.

A teleservice export strategy involves exporting services by delivering them electronically.

In most instances,frontstage activities need greater adaptation to local circumstances than is typical of backstage activities.

Service organizations that use the Internet to reach prospective customer worldwide are using a(n)