Exam 7: Managing the Customer Mix

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Service organizations should develop policies for handling occasional conflicts that occur when serving numerous types of customers simultaneously.

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COMPLETION QUESTIONS Customer Mix Customer Education SERVQUAL,SERVPERF Service Script Selecting,Training Compatibility Management Police Officers Customer Rage -_______________ occurs when customers become angry about some aspect of their service experience and express their anger in mild to extreme ways.

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A customer's evaluation of the service organization is not influenced by how a service employee reacts to situations involving unruly or potentially disruptive customers.

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Satisfying all customers with the same service delivery is virtually impossible.

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Regardless of their behavior,large numbers of customers may affect service experiences.

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COMPLETION QUESTIONS Customer Mix Customer Education SERVQUAL,SERVPERF Service Script Selecting,Training Compatibility Management Police Officers Customer Rage -__________ the right customers and _________ them to participate in the service are crucial steps in managing customers.

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