Exam 5: Writing Good-News and Neutral Messages

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One of the special considerations when writing an adjustment grant message pertains to overcoming the reader's negative impressions of the company.

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True

Which of the following is true about internal-operational messages?

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E

Explain the general plan for direct-order messages.

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The general plan for the direct approach in positive and neutral situations is as follows:
Begin with your objective. If you are seeking information, start by asking for it. If you are giving information, start giving it. Whatever your key point is, lead with it. Whatever else must be covered to complete your objective makes up the bulk of the remainder of the message. End the message with some appropriate friendly comment as you would end a face-to-face communication with the reader.

Give a brief account of internal operational messages.

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In writing a favorable response to an inquiry, it is considered inappropriate to begin the message by stating that you are complying with the reader's request.

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A routine inquiry should not open with a question or request.

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If you are seeking only one piece of information in a routine inquiry message, you should _____.

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Messages that contain good news should be written in the indirect order.

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How would you handle delayed orders and vague orders when writing order acknowledgement messages?

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In which of the following situations should one use the direct order in writing a message?

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Which of the following guidelines should be followed when writing an order acknowledgement message?

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Which of the following should you do when responding favorably to questions in a routine inquiry message?

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Which of the following is a good practice in framing questions for routine inquiry messages?

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When a message is likely to elicit a positive or neutral response from a reader, the direct approach is preferable.

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What is the advantage of closing a message with a tailored ending?

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Which of the following guidelines should be followed when granting an adjustment?

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What is the advantage of providing background information or orienting statements in a routine inquiry?

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The direct order of writing a message _____.

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For the sake of conciseness and clarity, the questions in a routine inquiry should be combined into a single sentence.

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Karen is responding to a request to use her company's logo in the promotional materials for an upcoming fundraiser that Karen's company is sponsoring. Which of the following openings should Karen use?

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