Question 1

When you call United Airlines for a reservation on a toll-free number and get a response from an operator in Mumbai,this is an example of:

Accepted Answer

A) anti-globalization. 
B) global marketplace. 
C) multilingual expression. 
D) discrimination. 
E) E-ticketing. 
A) anti-globalization. 
B) global marketplace. 
C) multilingual expression. 
D) discrimination. 
E) E-ticketing.

Question 2

Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and pineapple flavors.

Accepted Answer

A) True 
 B)False

Question 3

In an effort to "Americanize" the sound of the Beatles' recordings,a studio effect known as reverb was added to some tracks.This is an example of:

Accepted Answer

A) product adaptation. 
B) market penetration. 
C) diversification. 
D) product development. 
E) marketing mix. 
A) product adaptation. 
B) market penetration. 
C) diversification. 
D) product development. 
E) marketing mix.

Question 4

Based on 2012 rankings of Fortune Global 500 companies,the world's most valuable car company is:

Accepted Answer

A) GM. 
B) Daimler AG. 
C) Toyota. 
D) Ford. 
E) Chrysler. 
A) GM. 
B) Daimler AG. 
C) Toyota. 
D) Ford. 
E) Chrysler.

Question 5

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.This is an example of Market Penetration.

Accepted Answer

A) True 
 B)False

Question 6

Companies can increase prices if costs are low because of process efficiencies in manufacturing.

Accepted Answer

A) True 
 B)False

Question 7

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

Accepted Answer

A) the famous slogan did not have accurate translation in European languages. 
B) Europeans do not like tag lines that portray American thinking. 
C) college-age women in Europe are not as competitive about sports as men are. 
D) the old slogan conveys superiority of men over women. 
E) European women want to differentiate themselves from men. 
A) the famous slogan did not have accurate translation in European languages. 
B) Europeans do not like tag lines that portray American thinking. 
C) college-age women in Europe are not as competitive about sports as men are. 
D) the old slogan conveys superiority of men over women. 
E) European women want to differentiate themselves from men.

Question 8

The market development strategy involves seeking new customers by introducing existing products or services to a new market segment.

Accepted Answer

A) True 
 B)False

Question 9

Unilever,the Anglo-Dutch consumer products company,at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand.This is an example of:

Accepted Answer

A) ethnocentric orientation. 
B) polycentric orientation. 
C) regiocentric orientation. 
D) geocentric orientation. 
E) transnational orientation. 
A) ethnocentric orientation. 
B) polycentric orientation. 
C) regiocentric orientation. 
D) geocentric orientation. 
E) transnational orientation.

Question 10

Even though Germany is the largest single-country market in Europe,what percent of the world market potential for German companies is outside Germany?

Accepted Answer

A) 40% 
B) 55% 
C) 74% 
D) 94% 
E) 85% 
A) 40% 
B) 55% 
C) 74% 
D) 94% 
E) 85%

When you call United Airlines for a reservation on a toll-free number and get a response from an operator in Mumbai,this is an example of:

Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and pineapple flavors.

In an effort to "Americanize" the sound of the Beatles' recordings,a studio effect known as reverb was added to some tracks.This is an example of:

Based on 2012 rankings of Fortune Global 500 companies,the world's most valuable car company is:

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.This is an example of Market Penetration.

Companies can increase prices if costs are low because of process efficiencies in manufacturing.

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

The market development strategy involves seeking new customers by introducing existing products or services to a new market segment.

Unilever,the Anglo-Dutch consumer products company,at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand.This is an example of:

Even though Germany is the largest single-country market in Europe,what percent of the world market potential for German companies is outside Germany?

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

When you call United Airlines for a reservation on a toll-free number and get a response from an operator in Mumbai,this is an example of:

Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and pineapple flavors.

In an effort to "Americanize" the sound of the Beatles' recordings,a studio effect known as reverb was added to some tracks.This is an example of:

Based on 2012 rankings of Fortune Global 500 companies,the world's most valuable car company is:

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.This is an example of Market Penetration.

Companies can increase prices if costs are low because of process efficiencies in manufacturing.

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

The market development strategy involves seeking new customers by introducing existing products or services to a new market segment.

Unilever,the Anglo-Dutch consumer products company,at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand.This is an example of:

Even though Germany is the largest single-country market in Europe,what percent of the world market potential for German companies is outside Germany?

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters