Question 1

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

Accepted Answer

A) True 
 B)False  False

Question 2

A person who assumes that his or her home country is superior to the rest of the world is said to have:

Accepted Answer

A) ethnocentric orientation. 
B) polycentric orientation. 
C) regiocentric orientation. 
D) geocentric orientation. 
E) None of the above 
A) ethnocentric orientation. 
B) polycentric orientation. 
C) regiocentric orientation. 
D) geocentric orientation. 
E) None of the above A

Question 3

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food we are not in all fields.There are certain areas we do not touch.Also,we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

Accepted Answer

A) customer value 
B) competitive advantage 
C) focus 
D) myopia 
E) policy of dealing only with Swiss businesses 
A) customer value 
B) competitive advantage 
C) focus 
D) myopia 
E) policy of dealing only with Swiss businesses C

Question 4

The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except:

Accepted Answer

A) company's resources. 
B) company's age. 
C) company's managerial mind-set. 
D) nature of opportunities. 
E) threats. 
A) company's resources. 
B) company's age. 
C) company's managerial mind-set. 
D) nature of opportunities. 
E) threats.

Question 5

The term globaphobia is used to describe an attitude of hostility towards trade agreements and global brands.

Accepted Answer

A) True 
 B)False

Question 6

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

Accepted Answer

A) True 
 B)False

Question 7

Walmart's exit from the German market was due,in part,to the fact that German shoppers could find lower prices at stores known as:

Accepted Answer

A) All-in-one stores. 
B) Dollar stores. 
C) Discount sores. 
D) Hard discounters. 
E) Fresh & Easy stores. 
A) All-in-one stores. 
B) Dollar stores. 
C) Discount sores. 
D) Hard discounters. 
E) Fresh & Easy stores.

Question 8

McDonald's serves McAloo Tikki Burger in India,McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,and McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of:

Accepted Answer

A) a combination of global and local marketing mix elements. 
B) a reflection of failure of U.S.menu items in those countries. 
C) a deviation from successful marketing practices. 
D) a replacement of standard menu names with fancy names. 
E) a selection of menu items that can be sold eventually in U.S.markets. 
A) a combination of global and local marketing mix elements. 
B) a reflection of failure of U.S.menu items in those countries. 
C) a deviation from successful marketing practices. 
D) a replacement of standard menu names with fancy names. 
E) a selection of menu items that can be sold eventually in U.S.markets.

Question 9

From the global marketing perspective,the customization of the Beatles' records is a good example of:

Accepted Answer

A) product adaptation. 
B) market penetration. 
C) diversification. 
D) product development. 
E) marketing mix. 
A) product adaptation. 
B) market penetration. 
C) diversification. 
D) product development. 
E) marketing mix.

Question 10

In the United States,some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs.This is an example of:

Accepted Answer

A) discrimination. 
B) domination. 
C) globaphobia. 
D) management myopia. 
E) economic crisis. 
A) discrimination. 
B) domination. 
C) globaphobia. 
D) management myopia. 
E) economic crisis.

Question 11

Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs,televisions,and other consumer electronics products throughout the world from world-scale factories in Japan.This is an example of the fact that:

Accepted Answer

A) scale economies were a cornerstone of Japanese success in the 1970s and 1980s. 
B) leverage from scale economies is not limited to manufacturing. 
C) a global company can achieve the same economies on a global scale. 
D) the larger scale of the global company also creates opportunities to improve corporate staff competence and quality. 
E) all of the above 
A) scale economies were a cornerstone of Japanese success in the 1970s and 1980s. 
B) leverage from scale economies is not limited to manufacturing. 
C) a global company can achieve the same economies on a global scale. 
D) the larger scale of the global company also creates opportunities to improve corporate staff competence and quality. 
E) all of the above

Question 12

Based on the size of the market in U.S.dollars,the second highest consumer products are:

Accepted Answer

A) luxury goods. 
B) cell phones. 
C) cigarettes. 
D) bottled water. 
E) recorded music. 
A) luxury goods. 
B) cell phones. 
C) cigarettes. 
D) bottled water. 
E) recorded music.

Question 13

Anheuser-Busch,the brewer of Budweiser beer,lost its independence after years of focusing primarily on the domestic U.S.market.This is most likely a result of:

Accepted Answer

A) management myopia. 
B) national controls. 
C) opposition to globalization. 
D) newcomers from emerging markets. 
E) organizational culture. 
A) management myopia. 
B) national controls. 
C) opposition to globalization. 
D) newcomers from emerging markets. 
E) organizational culture.

Question 14

Coca-Cola achieved success in the Japanese market primarily by:

Accepted Answer

A) standardization of marketing mix elements. 
B) global localization. 
C) vending machine operations. 
D) selecting market mix options. 
E) homogenization. 
A) standardization of marketing mix elements. 
B) global localization. 
C) vending machine operations. 
D) selecting market mix options. 
E) homogenization.

Question 15

Nontariff barriers (NTBs)are monetary restrictions on cross-border trade.

Accepted Answer

A) True 
 B)False

Question 16

Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations.This is an example of ethnocentrism.

Accepted Answer

A) True 
 B)False

Question 17

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons,it is considered as a lack of strategic focus and missed opportunity.

Accepted Answer

A) True 
 B)False

Question 18

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

Accepted Answer

A) Leverage. 
B) Transferability. 
C) Flexibility. 
D) Capability. 
E) Enability. 
A) Leverage. 
B) Transferability. 
C) Flexibility. 
D) Capability. 
E) Enability.

Question 19

Nike dropped their well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it by the slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

Accepted Answer

A) True 
 B)False

Question 20

List and briefly describe the forces affecting local integration and global marketing.

Accepted Answer

The forces affecting local integration a

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

A person who assumes that his or her home country is superior to the rest of the world is said to have:

The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except:

The term globaphobia is used to describe an attitude of hostility towards trade agreements and global brands.

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

Walmart's exit from the German market was due,in part,to the fact that German shoppers could find lower prices at stores known as:

McDonald's serves McAloo Tikki Burger in India,McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,and McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of:

From the global marketing perspective,the customization of the Beatles' records is a good example of:

In the United States,some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs.This is an example of:

Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs,televisions,and other consumer electronics products throughout the world from world-scale factories in Japan.This is an example of the fact that:

Based on the size of the market in U.S.dollars,the second highest consumer products are:

Anheuser-Busch,the brewer of Budweiser beer,lost its independence after years of focusing primarily on the domestic U.S.market.This is most likely a result of:

Coca-Cola achieved success in the Japanese market primarily by:

Nontariff barriers (NTBs)are monetary restrictions on cross-border trade.

Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations.This is an example of ethnocentrism.

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons,it is considered as a lack of strategic focus and missed opportunity.

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

Nike dropped their well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it by the slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

List and briefly describe the forces affecting local integration and global marketing.

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

A person who assumes that his or her home country is superior to the rest of the world is said to have:

The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except:

The term globaphobia is used to describe an attitude of hostility towards trade agreements and global brands.

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

Walmart's exit from the German market was due,in part,to the fact that German shoppers could find lower prices at stores known as:

McDonald's serves McAloo Tikki Burger in India,McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,and McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of:

From the global marketing perspective,the customization of the Beatles' records is a good example of:

In the United States,some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs.This is an example of:

Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs,televisions,and other consumer electronics products throughout the world from world-scale factories in Japan.This is an example of the fact that:

Based on the size of the market in U.S.dollars,the second highest consumer products are:

Anheuser-Busch,the brewer of Budweiser beer,lost its independence after years of focusing primarily on the domestic U.S.market.This is most likely a result of:

Coca-Cola achieved success in the Japanese market primarily by:

Nontariff barriers (NTBs)are monetary restrictions on cross-border trade.

Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations.This is an example of ethnocentrism.

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons,it is considered as a lack of strategic focus and missed opportunity.

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

Nike dropped their well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it by the slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

List and briefly describe the forces affecting local integration and global marketing.

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters