Question 1

Which of the following transportation modes ranks lowest in capability?

Accepted Answer

A) truck 
B) railroad 
C) Internet 
D) air 
E) water 
A) truck 
B) railroad 
C) Internet 
D) air 
E) water D

Question 2

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Accepted Answer

A) place utility 
B) time utility 
C) form utility 
D) information utility 
E) worker utility 
A) place utility 
B) time utility 
C) form utility 
D) information utility 
E) worker utility C

Question 3

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?

Accepted Answer

A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above 
A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above A

Question 4

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A) Select distributors;don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Treat local distributors as long-term partners. 
D) Maintain control over marketing strategy from day one. 
E) All of the above are appropriate guidelines. 
A) Select distributors;don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Treat local distributors as long-term partners. 
D) Maintain control over marketing strategy from day one. 
E) All of the above are appropriate guidelines.

Question 6

Channel decisions are important because:

Accepted Answer

A) commitments are flexible. 
B) relationships change with time. 
C) it is expensive to terminate. 
D) issues can be solved by arbitration. 
E) local laws do not protect agreements. 
A) commitments are flexible. 
B) relationships change with time. 
C) it is expensive to terminate. 
D) issues can be solved by arbitration. 
E) local laws do not protect agreements.

Question 7

Hypermarkets are a hybrid retailing format combining the discounter,supermarket,and warehouse club approaches under a single roof.

Accepted Answer

A) True 
 B)False

Question 8

"Organized retail" is a term used to describe:

Accepted Answer

A) modern chain stores. 
B) grocery stores. 
C) local retail chains. 
D) supermarkets. 
E) hypermarkets. 
A) modern chain stores. 
B) grocery stores. 
C) local retail chains. 
D) supermarkets. 
E) hypermarkets.

Question 9

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Accepted Answer

A) True 
 B)False

Question 10

In spite of Walmart's potential to transform India's retail sector for the better,Indian activists and policy makers are worried because:

Accepted Answer

A) Western-style,big-box retailing is anathema. 
B) millions of shopkeepers will be out of business. 
C) policy makers are suspicious of the company's motives. 
D) attitude that can be traced back to the British East India company of the colonial era. 
E) all of the above 
A) Western-style,big-box retailing is anathema. 
B) millions of shopkeepers will be out of business. 
C) policy makers are suspicious of the company's motives. 
D) attitude that can be traced back to the British East India company of the colonial era. 
E) all of the above

Question 11

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

Accepted Answer

A) True 
 B)False

Question 12

An export administrator,Beth Dorrell,notes,"A commodity raw material from Africa can be refined in Asia,then shipped to South America to be incorporated into a component of a final product that is produced in the Middle East and then sold around the world.In light of this statement,describe supply chain,value chain,and logistics.List and briefly describe the most important distribution activities.

Accepted Answer

As the statement describes,it has become

Question 13

When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:

Accepted Answer

A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter. 
A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter.

Question 14

In many countries,it is customary to eat horse meat,since the flesh is lean,and high in iron and other nutrients.

Accepted Answer

A) True 
 B)False

Question 15

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:

Accepted Answer

A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter. 
A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter.

Question 16

The entry global retailing market expansion strategies include all of the following except:

Accepted Answer

A) franchise. 
B) chain acquisition. 
C) departmental stores. 
D) joint ventures. 
E) organic. 
A) franchise. 
B) chain acquisition. 
C) departmental stores. 
D) joint ventures. 
E) organic.

Question 17

eBay was a pioneer in a form of online marketing known as:

Accepted Answer

A) b-to-c. 
B) b-to-b. 
C) p-to-p. 
D) d-to-d. 
E) c-to-b. 
A) b-to-c. 
B) b-to-b. 
C) p-to-p. 
D) d-to-d. 
E) c-to-b.

Question 18

All of the following stores are categorized as "superstores" except:

Accepted Answer

A) Toys "R" Us. 
B) Home Depot. 
C) IKEA. 
D) Babies "R" Us. 
E) The Body Shop. 
A) Toys "R" Us. 
B) Home Depot. 
C) IKEA. 
D) Babies "R" Us. 
E) The Body Shop.

Question 19

In less-developed countries the most important channel of distribution is:

Accepted Answer

A) door to door. 
B) public marketplaces. 
C) wholesale marketplaces. 
D) pyramid schemes. 
E) retail stores. 
A) door to door. 
B) public marketplaces. 
C) wholesale marketplaces. 
D) pyramid schemes. 
E) retail stores.

Question 20

When Walmart entered the German market,________ were already entrenched.

Accepted Answer

A) Specialty retailers 
B) Discount retailers 
C) Hard discounters 
D) Hypermarkets 
E) Supermarkets 
A) Specialty retailers 
B) Discount retailers 
C) Hard discounters 
D) Hypermarkets 
E) Supermarkets

Which of the following transportation modes ranks lowest in capability?

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Channel decisions are important because:

Hypermarkets are a hybrid retailing format combining the discounter,supermarket,and warehouse club approaches under a single roof.

"Organized retail" is a term used to describe:

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

In spite of Walmart's potential to transform India's retail sector for the better,Indian activists and policy makers are worried because:

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:

In many countries,it is customary to eat horse meat,since the flesh is lean,and high in iron and other nutrients.

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:

The entry global retailing market expansion strategies include all of the following except:

eBay was a pioneer in a form of online marketing known as:

All of the following stores are categorized as "superstores" except:

In less-developed countries the most important channel of distribution is:

When Walmart entered the German market,________ were already entrenched.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

Which of the following transportation modes ranks lowest in capability?

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Channel decisions are important because:

Hypermarkets are a hybrid retailing format combining the discounter,supermarket,and warehouse club approaches under a single roof.

"Organized retail" is a term used to describe:

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

In spite of Walmart's potential to transform India's retail sector for the better,Indian activists and policy makers are worried because:

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:

In many countries,it is customary to eat horse meat,since the flesh is lean,and high in iron and other nutrients.

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:

The entry global retailing market expansion strategies include all of the following except:

eBay was a pioneer in a form of online marketing known as:

All of the following stores are categorized as "superstores" except:

In less-developed countries the most important channel of distribution is:

When Walmart entered the German market,________ were already entrenched.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters