Exam 7: Global Segmentation and Positioning

__________________ sectors of the economy are transactions that arise outside the legitimate sector of a country's economy.

When market analysts examine indicators and classify countries into consideration piles (based on some criteria) that are doing __________________________.

In the past, marketers have almost always chosen the strategy of standardization over the strategy of customization.

Cathay Pacific (a Hong Kong based airline carrier) recently wanted to increase services to its Asian customers. It added a wide variety of Asian meals and Entertainment and introduced a new advertising slogan "The Heart of Asia." This Would be an example of which of the following reasons why international marketers Implement international market segmentation?

FCCP stands for ___________________________.

According to Hakuhodo Inc., one of Japan's biggest ad agencies, Asian women fall in to five categories. The following list contains which correct self-perceptions?

When Nokia used a global campaign to promote their new product (Nokia 900 Communicator) that combined phone, fax, e-mail, and Internet functions with the slogan "Everything. Everywhere," they were appealing to a(n) ______________________ segment.

Values tend to be:

The requirements for effective market segmentation in a domestic marketing context also apply in international market segmentation. List and briefly describe the properties that these segments should ideally possess.

____________________ variables are among the most popular segmentation criteria: