Question 1

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about status.

Accepted Answer

A)  achievers 
B)  traditionals 
C)  nurturers 
D)  hedonists 
E)  none of the above 
A)  achievers 
B)  traditionals 
C)  nurturers 
D)  hedonists 
E)  none of the above

Question 2

Variation in customer needs is the primary reason for ____________________.

Accepted Answer

A)  market segmentation. 
B)  product segmentation. 
C)  country segmentation. 
D)  quality segmentation. 
E)  sales segmentation. 
A)  market segmentation. 
B)  product segmentation. 
C)  country segmentation. 
D)  quality segmentation. 
E)  sales segmentation.

Question 3

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

Accepted Answer

A)  tailor its marketing mix to each individual segment. 
B)  make the sales job easier. 
C)  offer a customized product to every consumer. 
D)  offer a standard product to every consumer. 
E)  make more money. 
A)  tailor its marketing mix to each individual segment. 
B)  make the sales job easier. 
C)  offer a customized product to every consumer. 
D)  offer a standard product to every consumer. 
E)  make more money.

Question 4

Within the arena of positioning strategy, the battle is for:

Accepted Answer

A)  the mind of your target customer. 
B)  the high ground. 
C)  the new territory. 
D)  the competition's heartland. 
E)  the best market share. 
A)  the mind of your target customer. 
B)  the high ground. 
C)  the new territory. 
D)  the competition's heartland. 
E)  the best market share.

Question 5

Appeals that work in one culture do not necessarily work in others because of the following reasons EXCEPT:

Accepted Answer

A)  human resources. 
B)  cultural characteristics. 
C)  buying power. 
D)  competitive climate. 
E)  product life cycle stage. 
A)  human resources. 
B)  cultural characteristics. 
C)  buying power. 
D)  competitive climate. 
E)  product life cycle stage.

Question 6

GCCP stands for:

Accepted Answer

global con

Question 7

The size of segments (in the international environment) based on cultural or
lifestyle indicators are typically easy to gauge and to factor into overall planning.

Accepted Answer

A) True 
 B)False

Question 8

LCCP stands for ___________________________.

Accepted Answer

A)  legal consumer culture positioning 
B)  longitudinal consumer culture positioning 
C)  local consumer culture positioning 
D)  labor consumer culture positioning 
E)  none of the above 
A)  legal consumer culture positioning 
B)  longitudinal consumer culture positioning 
C)  local consumer culture positioning 
D)  labor consumer culture positioning 
E)  none of the above

Question 9

The goal of market segmentation is to ensure profit for all product categories and
promote customization to meet customer needs.

Accepted Answer

A) True 
 B)False

Question 10

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

Accepted Answer

A)  achievers. 
B)  traditionals. 
C)  power seekers. 
D)  nurturers. 
E)  hedonists. 
A)  achievers. 
B)  traditionals. 
C)  power seekers. 
D)  nurturers. 
E)  hedonists.

Question 11

Which of the following is NOT a property that segments ideally should possess?

Accepted Answer

A)  Identifiable. 
B)  Sizable. 
C)  Defensible. 
D)  Accessible. 
E)  Actionable. 
A)  Identifiable. 
B)  Sizable. 
C)  Defensible. 
D)  Accessible. 
E)  Actionable.

Question 12

Land Rover is an example of a brand where ________________ positioning is hard to implement.

Accepted Answer

A)  transnational 
B)  European 
C)  global 
D)  local 
E)  regional 
A)  transnational 
B)  European 
C)  global 
D)  local 
E)  regional

Question 13

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

Accepted Answer

A)  monetization of transactions within a country. 
B)  not knowing how much a household can buy. 
C)  gray and black sectors of the economy being accounted for. 
D)  income disparities. 
E)  a huge middle class. 
A)  monetization of transactions within a country. 
B)  not knowing how much a household can buy. 
C)  gray and black sectors of the economy being accounted for. 
D)  income disparities. 
E)  a huge middle class.

Question 14

The ________ tells us whether or not predictor variable has a "significant"
(statistically speaking) relationship with the dependent variable.

Accepted Answer

The answer of The ________ tells us whether or not...

Question 15

Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient. One approach to
Reduce this problem is to narrow the list of those countries that might be examined by
Grouping prospective markets into _____________________ countries.

Accepted Answer

A)  financial categories for 
B)  clusters of homogeneous 
C)  clusters of heterogeneous 
D)  dissimilar qualifiers for 
E)  statistical tracts for 
A)  financial categories for 
B)  clusters of homogeneous 
C)  clusters of heterogeneous 
D)  dissimilar qualifiers for 
E)  statistical tracts for

Question 16

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about family and friends.

Accepted Answer

A)  achievers 
B)  traditionals 
C)  nurturers 
D)  hedonists 
E)  none of the above 
A)  achievers 
B)  traditionals 
C)  nurturers 
D)  hedonists 
E)  none of the above

Question 17

In a "country-as-segments or aggregate segmentation," countries are classified only on
a single dimension.

Accepted Answer

A) True 
 B)False

Question 18

________________ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

Accepted Answer

A)  The mean 
B)  The median 
C)  Cluster analysis 
D)  Correlation analysis 
E)  Regression analysis 
A)  The mean 
B)  The median 
C)  Cluster analysis 
D)  Correlation analysis 
E)  Regression analysis

Question 19

Two positioning strategies available to international marketers include:

Accepted Answer

A)  uniform and computerized positioning strategies. 
B)  uniform and regional positioning strategies. 
C)  universal and localized positioning strategies. 
D)  uniform and localized positioning strategies. 
E)  none of the above. 
A)  uniform and computerized positioning strategies. 
B)  uniform and regional positioning strategies. 
C)  universal and localized positioning strategies. 
D)  uniform and localized positioning strategies. 
E)  none of the above.

Question 20

The formulation of positioning strategy includes the following EXCEPT:

Accepted Answer

A)  identify the relevant set of competing products or brands. 
B)  determine current perceptions held by consumers about the products. 
C)  develop possible positioning themes. 
D)  develop a uniform positioning strategy for every brand in the company. 
E)  screen the positioning alternatives and select the most appealing one. 
A)  identify the relevant set of competing products or brands. 
B)  determine current perceptions held by consumers about the products. 
C)  develop possible positioning themes. 
D)  develop a uniform positioning strategy for every brand in the company. 
E)  screen the positioning alternatives and select the most appealing one.

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about status.

Variation in customer needs is the primary reason for ____________________.

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

Within the arena of positioning strategy, the battle is for:

Appeals that work in one culture do not necessarily work in others because of the following reasons EXCEPT:

GCCP stands for:

The size of segments (in the international environment) based on cultural or lifestyle indicators are typically easy to gauge and to factor into overall planning.

LCCP stands for ___________________________.

The goal of market segmentation is to ensure profit for all product categories and promote customization to meet customer needs.

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

Which of the following is NOT a property that segments ideally should possess?

Land Rover is an example of a brand where ________________ positioning is hard to implement.

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

The ________ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about family and friends.

In a "country-as-segments or aggregate segmentation," countries are classified only on a single dimension.

________________ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

Two positioning strategies available to international marketers include:

The formulation of positioning strategy includes the following EXCEPT:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 7: Global Segmentation and Positioning

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about status.

Variation in customer needs is the primary reason for ____________________.

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

Within the arena of positioning strategy, the battle is for:

Appeals that work in one culture do not necessarily work in others because of the following reasons EXCEPT:

GCCP stands for:

The size of segments (in the international environment) based on cultural or lifestyle indicators are typically easy to gauge and to factor into overall planning.

LCCP stands for ___________________________.

The goal of market segmentation is to ensure profit for all product categories and promote customization to meet customer needs.

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

Which of the following is NOT a property that segments ideally should possess?

Land Rover is an example of a brand where ________________ positioning is hard to implement.

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

The ________ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about family and friends.

In a "country-as-segments or aggregate segmentation," countries are classified only on a single dimension.

________________ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

Two positioning strategies available to international marketers include:

The formulation of positioning strategy includes the following EXCEPT:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters