Exam 7: Global Segmentation and Positioning

For many years researchers and academics believed that lifestyle segmentation (which was often a very successful technique in a home country's domestic market) was a valid segmentation technique. However, recently doubts have been raised. Discuss the weaknesses of lifestyle based segmentation schemes. Think of applications when lifestyle segmentation might be the most appropriate.

Which of the following bases would probably be in use if a researcher were examining population size, age structure, urbanization degree, and ethnic Composition?

A persistent problem faced by international marketers is how to strike the balance between standardization and customization. Using international marketing Segmentation to shed some light on this issue would be an example of which of the Following reasons why international marketers implement international market Segmentation?

Lifestyle segmentation is popular in __________________________.

With respect to properties that an international market segment should ideally possess, the _________________ property is easily met for the target country when the Researcher examines socioeconomic variables (such as per capita income).

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about social issues.

A firm's positioning strategy depends on the following factors EXCEPT:

The ____________ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.

A persistent problem faced by international marketers is how to strike the balance between __________________________________.

According to the text, some marketing scholars refer to __________________ as the fifth P (next to product, price, promotion, and place) because of its importance in Target marketing.

Sometimes local brands fight it out with global brands by using GCCP or LCCP.

The lower the R2 value, the better the ability of the regression model to predict the data.

Local brands do not enjoy a pioneering advantage by the fact of being the first one in the market.

Global segments are also called ________________ segments.

When Canon (a camera manufacturer) sold its AE-1 camera to young replacement buyers in Japan and upscale first-time camera (35 mm single-lens reflex) buyers, They were probably pursuing a(n) _________________________ segment policy.

Another name for universal segments is:

If the researcher uses ____________________ to study relationships between countries, they assume that there exists a relationship between a response variable (Y) and one or more so-called predictor variables (X).

_______________ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

In emerging markets that are still in an early stage of economic development, a ___________ approach might be more beneficial than ______________.

Value-based segmentation schemes are not always ________________.