Exam 9: Competitive Analysis and Strategy
Exam 1: Introduction to Global Marketing50 Questions
Exam 2: The Global Economic Environment53 Questions
Exam 3: The Political, Legal, and Regulatory Environments of Global Marketing53 Questions
Exam 4: The Global Cultural Environment59 Questions
Exam 5: Global Customers57 Questions
Exam 6: Global Marketing Information Systems and Research52 Questions
Exam 7: Segmentation, Targeting, and Positioning54 Questions
Exam 8: Global Entry and Expansion Strategies46 Questions
Exam 9: Competitive Analysis and Strategy54 Questions
Exam 10: Product Decisions46 Questions
Exam 11: Pricing Decisions53 Questions
Exam 12: Global Marketing Channels55 Questions
Exam 13: Global Integrated Marketing Communications52 Questions
Exam 14: Global Organization and Leadership: Managing the Global Marketing Effort43 Questions
Exam 15: Global Corporate Social Responsibility and Environmental Sustainability45 Questions
Exam 16: The Future of Global Marketing46 Questions
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According to Michael Porter, which of the following is a broad market strategy that can enable companies to offer lower prices to customers in the late, more competitive stages of the product life cycle?
(Multiple Choice)
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Richard D'Aveni uses the term ________ to describe a dynamic, competitive world in which no action or advantage can be sustained for long.
(Multiple Choice)
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According to Michael Porter, the suppliers in an industry enjoy bargaining power when ________.
(Multiple Choice)
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Competitive advantage may be created indirectly by nations that have selective factor disadvantages.
(True/False)
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According to Porter, what are the generic strategies for creating competitive advantage?
(Essay)
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According to Michael Porter, which of the following is true of differentiation as a generic strategy?
(Multiple Choice)
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________ refers to the decline in per unit product costs as the absolute volume of production per period increases.
(Multiple Choice)
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Which of the following is true of the demand conditions described in Porter's diamond model?
(Multiple Choice)
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According to Porter, segmentation is the generic strategy used in access-based positioning.
(True/False)
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A focused educational system is an example of a generalized factor.
(True/False)
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When a firm's product delivers unique value because of an actual or perceived uniqueness in a broad market, it is said to have a cost-leadership advantage.
(True/False)
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The thesis that a firm's home-base country is the main source of core competencies and innovation was challenged by Michael Porter.
(True/False)
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According to Hamel and Prahalad, which of the following approaches is being utilized by a company that gains access to the know-how developed by other companies through licensing agreements, joint ventures, or partnerships?
(Multiple Choice)
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Firms paying high capital costs are frequently unable to stay in a market in which the competition comes from a nation with low capital costs.
(True/False)
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