Exam 7: Segmentation, Targeting, and Positioning

In the case of psychographic segmentation, data are obtained from secondary sources such as books and periodicals.

Describe the Target Scan study conducted by Backer Spielvogel & Bates.

Targeting defines the position of a product or a company in the minds of customers.

Which of the following is an example of a variable used in demographic segmentation?

Which of the following is a characteristic of standardized global marketing?

According to the psychographic segmentation of Porsche users, Elitists are American Porsche users who believe that a car, even an expensive one, is not an extension of a person's personality.

An international retail giant chooses women between the ages of 17 and 35 in European countries as the target market for a new line of fashion apparel that it plans to launch soon. Which of the following types of segmentation is the company using?

Differentiated global marketing is a variation of concentrated global marketing.

According to Backer, Spielvogel & Bates Worldwide's Target Scan, Adapters are older people who maintain their values while keeping open minds when faced with change.

Income is a more important segmentation variable than population in the case of low-priced products.

________ is the single most important segmentation variable and indicator of market potential for most consumer and industrial products.

Which of the following is an important demographic variable for the segmentation of low-priced products?

According to D'Arcy Masius Benton & Bowles's psychographic study in Europe, Successful Idealists have achieved professional and material success while maintaining commitment to socially responsible ideals.

A market or a market segment characterized by strong competition should ideally be targeted.