Exam 1: Introduction to Global Marketing

Which of the following is a restraining force behind global integration?

Countries protect local enterprise and interests by maintaining control over market access and entry.

Which of the following is a marketing mix element?

A polycentric company views foreign operations as being secondary or subordinate to domestic operations.

Market capitalization is defined as a company's total revenues in a given accounting period.

Ethnocentric companies are sometimes referred to as global companies.

The strategic concept of marketing focuses on customer satisfaction in a socially responsible and sustainable way.

A regiocentric manager views the world outside his area of interest with an ethnocentric orientation.

Global marketing requires marketers to behave in a way that is global and local at the same time by responding to similarities and differences in world markets.

A global company can leverage its experiences in any market in the world.