Exam 11: Customer Relationship Management and Supply Chain Management

Refer to Closing Case - Information Technology Helps Cannondale Manage Its Complex Supply Chain: Which of the following was not one of Cannondale's objectives when evaluating IT solutions to their manufacturing system?

Which of the following is not a possible solution to supply chain problems?

The most common solution to supply chain problems is building inventories.

Which of the follow statements is false about customer interaction centers (CIC)?

Today, customers are becoming increasingly powerful.

Which of the following is not responsible for the bullwhip effect?

_____ is a sales strategy where the business person will provide to customers the opportunity to purchase higher-value related products.

Describe the various methods that companies use to solve problems along their supply chains.

The bullwhip effect comes from which of the following?

CRM systems focus on marketing to masses of people.

Which of the following is not a customer touch point?

Horizontal integration is a business strategy in which a company buys its suppliers.

Refer to Opening Case - The Next Step in CRM: Which of the following is false?

Describe why the customer - vendor relationship has become more impersonal.

Differentiate between the pull model and the push model.

Which of the following statements about loyalty programs is false?

Trends that have led to the supply chain concept include all of the following except:

Interorganizational information systems result in all of the following except:

_____ is a CRM system that is hosted by an external vendor in the vendor's data center.

Over time, the customer relationship with vendors has become more personal.