Question 1

Identify and analyze the risks and benefits associated with social networking sites.

Accepted Answer

not answered

Question 2

Refer to Closing Case - Can Anyone Succeed with Local, Online Advertising? The main challenge for Yelp's profitability is

Accepted Answer

A)  Lack of customer participation 
B)  Lack of paying clients 
C)  Competition from Google and Facebook 
D)  (a) and (b) only 
A)  Lack of customer participation 
B)  Lack of paying clients 
C)  Competition from Google and Facebook 
D)  (a) and (b) only C

Question 3

People making online posts know that they are providing market research data.

Accepted Answer

A) True 
 B)False  False

Question 4

Generating revenue from social networking sites is easy to do.

Accepted Answer

A) True 
 B)False

Question 5

What is collaborative consumption? What are its benefits? What are its risks?

Accepted Answer

The answer of What is collaborative consumption? What are its...

Question 6

Which of the following is an advantage of social commerce over traditional e-commerce?

Accepted Answer

A)  Loyalty 
B)  The ability to predict buying habits based on real-time data 
C)  Processing speed 
D)  Crowdsourcing 
E)  Reduced expenses 
A)  Loyalty 
B)  The ability to predict buying habits based on real-time data 
C)  Processing speed 
D)  Crowdsourcing 
E)  Reduced expenses

Question 7

All of the following are used to provide online market research except

Accepted Answer

A)  Reviews 
B)  Recommendations 
C)  Voting 
D)  Emails 
E)  Blogs 
A)  Reviews 
B)  Recommendations 
C)  Voting 
D)  Emails 
E)  Blogs

Question 8

You must be a Web site developer in order to create a mashup.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not an example of social commerce?

Accepted Answer

A)  Wendy offers gift cards to online users for funniest response to various challenges. 
B)  Pepsi Co. sends live notifications to customers when they are close to a store that sells their products. 
C)  Disney allows people to book tickets on Facebook without leaving the site. 
D)  Best Buy has a Web site which can be used to purchase products for pick up in a store. 
E)  Zappo's uses Twitter to send customers coupons when they mention a Zappo's product. 
A)  Wendy offers gift cards to online users for funniest response to various challenges. 
B)  Pepsi Co. sends live notifications to customers when they are close to a store that sells their products. 
C)  Disney allows people to book tickets on Facebook without leaving the site. 
D)  Best Buy has a Web site which can be used to purchase products for pick up in a store. 
E)  Zappo's uses Twitter to send customers coupons when they mention a Zappo's product.

Question 10

Which of the following is false about social advertising?

Accepted Answer

A)  Social network sites have turned to advertising as a way to make revenue. 
B)  Viral marketing is effective with social netwoirking 
C)  Social advertising removes peer pressure from the buying decision. 
D)  Social advertisements are placed in paid-for media space by companies. 
E)  Social apps support social interactions and are managed by a company to promote its brand. 
A)  Social network sites have turned to advertising as a way to make revenue. 
B)  Viral marketing is effective with social netwoirking 
C)  Social advertising removes peer pressure from the buying decision. 
D)  Social advertisements are placed in paid-for media space by companies. 
E)  Social apps support social interactions and are managed by a company to promote its brand.

Question 11

Web. 2.0 is a loose collection of information technologies and applications.

Accepted Answer

A) True 
 B)False

Question 12

A Web site that combines content from other Web sites to form new content is called a(n) ______.

Accepted Answer

A)  Social network 
B)  Aggregator 
C)  Blog 
D)  E-commerce site 
E)  Mashup 
A)  Social network 
B)  Aggregator 
C)  Blog 
D)  E-commerce site 
E)  Mashup

Question 13

Web 2.0 media sites allow people to share digital media.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is not an example of social shopping?

Accepted Answer

A)  Group shopping 
B)  Going to Amazon.com to buy a book 
C)  Shopping communities and clubs 
D)  Social marketplaces 
E)  Peer-to-peer shopping models 
A)  Group shopping 
B)  Going to Amazon.com to buy a book 
C)  Shopping communities and clubs 
D)  Social marketplaces 
E)  Peer-to-peer shopping models

Question 15

Which of the following social shopping methods contributes to environmental sustainability?

Accepted Answer

A)  Group shopping 
B)  Peer-to-peer shopping 
C)  Shopping clubs 
D)  Social marketplaces 
A)  Group shopping 
B)  Peer-to-peer shopping 
C)  Shopping clubs 
D)  Social marketplaces

Question 16

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

Accepted Answer

A)  Free advertising 
B)  Consumer-generated media. 
C)  Consumer-generated PR 
D)  Rumors 
E)  Reliable feedback 
A)  Free advertising 
B)  Consumer-generated media. 
C)  Consumer-generated PR 
D)  Rumors 
E)  Reliable feedback

Question 17

Groupon is an example of ________________

Accepted Answer

A)  Shopping communities and clubs 
B)  Social marketplace 
C)  Group shopping 
D)  Peer-to-peer shopping 
E)  Collaborative consumption 
A)  Shopping communities and clubs 
B)  Social marketplace 
C)  Group shopping 
D)  Peer-to-peer shopping 
E)  Collaborative consumption

Question 18

Refer to IT's About Business 9.1 - Tiger Tans and Gifts: Which of the following is true about Lisa's use of Facebook to grow her business?

Accepted Answer

A)  Lisa had to build her own Web site 
B)  Lisa does not do online selling via Facebook. 
C)  Lisa only posts on her page when she has a new product. 
D)  Lisa is using crowdsourcing to get new product designs. 
A)  Lisa had to build her own Web site 
B)  Lisa does not do online selling via Facebook. 
C)  Lisa only posts on her page when she has a new product. 
D)  Lisa is using crowdsourcing to get new product designs.

Question 19

Refer to IT's About Business 9.5 - Buying a Vehicle Takes Work: Cars.com integrates different types of data from different sources and presents it to customers. Which of the following is false about its Web 2.0 efforts?

Accepted Answer

A)  Cars.com earns revenue from online classified ads. 
B)  Users need to join Cars.com in order to obtain pricing quotes from dealerships. 
C)  Their site offers user-generated content from customers. 
D)  The company has mobile apps. 
E)  Cars.com uses Facebook and Twitter to increase its visibility. 
A)  Cars.com earns revenue from online classified ads. 
B)  Users need to join Cars.com in order to obtain pricing quotes from dealerships. 
C)  Their site offers user-generated content from customers. 
D)  The company has mobile apps. 
E)  Cars.com uses Facebook and Twitter to increase its visibility.

Question 20

Companies monitor blogs for mention of their products.

Accepted Answer

A) True 
 B)False

Identify and analyze the risks and benefits associated with social networking sites.

Refer to Closing Case - Can Anyone Succeed with Local, Online Advertising? The main challenge for Yelp's profitability is

People making online posts know that they are providing market research data.

Generating revenue from social networking sites is easy to do.

What is collaborative consumption? What are its benefits? What are its risks?

Which of the following is an advantage of social commerce over traditional e-commerce?

All of the following are used to provide online market research except

You must be a Web site developer in order to create a mashup.

Which of the following is not an example of social commerce?

Which of the following is false about social advertising?

Web. 2.0 is a loose collection of information technologies and applications.

A Web site that combines content from other Web sites to form new content is called a(n) ______.

Web 2.0 media sites allow people to share digital media.

Which of the following is not an example of social shopping?

Which of the following social shopping methods contributes to environmental sustainability?

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

Groupon is an example of ________________

Refer to IT's About Business 9.1 - Tiger Tans and Gifts: Which of the following is true about Lisa's use of Facebook to grow her business?

Refer to IT's About Business 9.5 - Buying a Vehicle Takes Work: Cars.com integrates different types of data from different sources and presents it to customers. Which of the following is false about its Web 2.0 efforts?

Companies monitor blogs for mention of their products.

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Networks

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Enterprise Resource Planning Systems

Customer Relationship Management and Supply Chain Management

Crm and Scm

Business Intelligence

Technology Guide 1 - Hardware

Technology Guide 2 - Software

Technology Guide 3 - Cloud Computing

Technology Guide 4 - Intelligent Systems

Filters

Exam 9: Social Computing

Identify and analyze the risks and benefits associated with social networking sites.

Refer to Closing Case - Can Anyone Succeed with Local, Online Advertising? The main challenge for Yelp's profitability is

People making online posts know that they are providing market research data.

Generating revenue from social networking sites is easy to do.

What is collaborative consumption? What are its benefits? What are its risks?

Which of the following is an advantage of social commerce over traditional e-commerce?

All of the following are used to provide online market research except

You must be a Web site developer in order to create a mashup.

Which of the following is not an example of social commerce?

Which of the following is false about social advertising?

Web. 2.0 is a loose collection of information technologies and applications.

A Web site that combines content from other Web sites to form new content is called a(n) ______.

Web 2.0 media sites allow people to share digital media.

Which of the following is not an example of social shopping?

Which of the following social shopping methods contributes to environmental sustainability?

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

Groupon is an example of ________________

Refer to IT's About Business 9.1 - Tiger Tans and Gifts: Which of the following is true about Lisa's use of Facebook to grow her business?

Refer to IT's About Business 9.5 - Buying a Vehicle Takes Work: Cars.com integrates different types of data from different sources and presents it to customers. Which of the following is false about its Web 2.0 efforts?

Companies monitor blogs for mention of their products.

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Networks

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Enterprise Resource Planning Systems

Customer Relationship Management and Supply Chain Management

Crm and Scm

Business Intelligence

Technology Guide 1 - Hardware

Technology Guide 2 - Software

Technology Guide 3 - Cloud Computing

Technology Guide 4 - Intelligent Systems

Filters