Exam 12: Developing and Marketing Products

The term encoding refers to any element that disrupts the audience's ability to receive and interpret a promotional message.

A brand name is central to a product's personality and the image it presents to buyers.

Which of the following methods adapts both the product and its marketing communication to suit the target market?

Under which of the following methods does a company adapt its product to the requirements of the international market while retaining the product's original marketing communication?

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.

The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling,advertising,public relations,and direct marketing.

Some argue that ________ is causing people's needs and preferences to converge worldwide.

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

Counterfeit goods are imitation products passed off as legitimate trademarks,patents,or copyrighted works.

________ strategy is suited to industrial products because potential buyers usually need to be informed about a product's special features.

Which of the following is LEAST likely to hinder the establishment of a worldwide pricing policy?

A pricing policy in which one selling price is established for all international markets is called ________.

________ are imitation products passed off as legitimate trademarks,patents,or copyrighted works.

The process of sending messages about products to target markets is called ________.

A common example of a push strategy is creating consumer demand through direct marketing techniques.

Which of the following occurs when the price of a good is lower in export markets than it is in the domestic market?

Generally,the more intermediaries in a distribution channel,the less costly the channel becomes.

________ are language building blocks that make up all company and product brand names.

The ________ a product's density value,the more localized the distribution system.

Scenario: Old World,Ltd. Old World,Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions. -If Old World wants to have its furniture sold through as many distribution outlets as possible,it should consider a(n)________.