Question 1

When distribution channels are lengthy,a push strategy is typically most successful.

Accepted Answer

A) True 
 B)False

Question 2

Scenario: Old World,Ltd.
Old World,Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World adopts a pricing policy of different selling prices in export markets than it has in the British market,it would be following a ________ strategy.

Accepted Answer

A) dual pricing 
B) transfer pricing 
C) worldwide pricing 
D) co-adaptor pricing 
A) dual pricing 
B) transfer pricing 
C) worldwide pricing 
D) co-adaptor pricing

Question 3

Another term for a zero-level channel is ________.

Accepted Answer

The answer of Another term for a zero-level channel is...

Question 4

________ is often necessary when many important differences exist between the home and target markets.

Accepted Answer

A) Product invention 
B) Dual adaptation 
C) World pricing 
D) Dual extension 
A) Product invention 
B) Dual adaptation 
C) World pricing 
D) Dual extension

Question 5

Lower levels of education and less buying experience mean that consumers in developing countries are ________.

Accepted Answer

A) more likely to need consumer protection 
B) less likely to need ethical products 
C) less likely to need consumer protection 
D) more likely to buy large quantities of products 
A) more likely to need consumer protection 
B) less likely to need ethical products 
C) less likely to need consumer protection 
D) more likely to buy large quantities of products

Question 6

The ________ a product's value density,the more ________ the distribution system.

Accepted Answer

A) lower;localized 
B) lower;globalized 
C) higher;localized 
D) lower;costly 
A) lower;localized 
B) lower;globalized 
C) higher;localized 
D) lower;costly

Question 7

A company's ________ comprises its efforts to reach distribution channels and target customers through communications,such as personal selling,advertising,public relations,and direct marketing.

Accepted Answer

The answer of A company's ________ comprises its efforts to...

Question 8

Using examples,explain in detail the circular process of marketing communications.

Accepted Answer

Specific examples of countries and/or co

Question 9

________ is the name of one or more items in a product line that identifies the source or character of the items.

Accepted Answer

The answer of ________ is the name of one or...

Question 10

A pull strategy is most appropriate under which of the following circumstances?

Accepted Answer

A) Channel members wield relatively little power compared to that of producers. 
B) Buyers display a great deal of brand loyalty to a particular product. 
C) Distribution channels are short. 
D) Buyers need to be informed about the features of an industrial product. 
A) Channel members wield relatively little power compared to that of producers. 
B) Buyers display a great deal of brand loyalty to a particular product. 
C) Distribution channels are short. 
D) Buyers need to be informed about the features of an industrial product.

Question 11

Because it is so costly,a ________ strategy is not common.

Accepted Answer

A) product/communications extension 
B) product adaptation,communications extension 
C) product extension,communications adaptation 
D) dual adaptation 
A) product/communications extension 
B) product adaptation,communications extension 
C) product extension,communications adaptation 
D) dual adaptation

Question 12

Discuss in detail the concept of value density and its impact on an organization's distribution policy.

Accepted Answer

Specific examples of countries and/or co

Question 13

Discuss,with examples,the primary concerns of managers when establishing distribution policies.

Accepted Answer

Specific examples of countries and/or co

Question 14

Upper or lower limits placed on the prices of products sold within a country are known as ________.

Accepted Answer

A) price controls 
B) transfer prices 
C) price escalators 
D) arm's length prices 
A) price controls 
B) transfer prices 
C) price escalators 
D) arm's length prices

Question 15

The term ________ refers to the number of intermediaries between producer and buyer.

Accepted Answer

A) channel composition 
B) channel differentiation 
C) channel length 
D) channel logistics 
A) channel composition 
B) channel differentiation 
C) channel length 
D) channel logistics

Question 16

A brand name can function as legal property that owners can protect from trespass by competitors.

Accepted Answer

A) True 
 B)False

Question 17

________ is one in which a manufacturer grants the right to sell its product to only one or a limited number of resellers.

Accepted Answer

The answer of ________ is one in which a manufacturer...

Question 18

Which of the following methods extends the same home-market product and marketing promotion into target markets?

Accepted Answer

A) Product/communications extension 
B) Product extension,communication adaptation 
C) Product adaptation,communication extension 
D) Product/communication adaptation 
A) Product/communications extension 
B) Product extension,communication adaptation 
C) Product adaptation,communication extension 
D) Product/communication adaptation

Question 19

The lower a product's value density,the more localized the distribution system for that product.

Accepted Answer

A) True 
 B)False

Question 20

Product standardization is more likely when nations share the same level of economic development.

Accepted Answer

A) True 
 B)False

When distribution channels are lengthy,a push strategy is typically most successful.

Another term for a zero-level channel is ________.

________ is often necessary when many important differences exist between the home and target markets.

Lower levels of education and less buying experience mean that consumers in developing countries are ________.

The a product's value density,the more the distribution system.

A company's ________ comprises its efforts to reach distribution channels and target customers through communications,such as personal selling,advertising,public relations,and direct marketing.

Using examples,explain in detail the circular process of marketing communications.

________ is the name of one or more items in a product line that identifies the source or character of the items.

A pull strategy is most appropriate under which of the following circumstances?

Because it is so costly,a ________ strategy is not common.

Discuss in detail the concept of value density and its impact on an organization's distribution policy.

Discuss,with examples,the primary concerns of managers when establishing distribution policies.

Upper or lower limits placed on the prices of products sold within a country are known as ________.

The term ________ refers to the number of intermediaries between producer and buyer.

A brand name can function as legal property that owners can protect from trespass by competitors.

________ is one in which a manufacturer grants the right to sell its product to only one or a limited number of resellers.

Which of the following methods extends the same home-market product and marketing promotion into target markets?

The lower a product's value density,the more localized the distribution system for that product.

Product standardization is more likely when nations share the same level of economic development.

Globalization

Cross-Cultural Business

Politics and Law

International Ethics

Economics and Emerging Markets

International Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets and Foreign Exchange

International Strategy and Organization

Selecting and Managing Entry Modes

Filters

Exam 12: Developing and Marketing Products

When distribution channels are lengthy,a push strategy is typically most successful.

Another term for a zero-level channel is ________.

________ is often necessary when many important differences exist between the home and target markets.

Lower levels of education and less buying experience mean that consumers in developing countries are ________.

The ________ a product's value density,the more ________ the distribution system.

A company's ________ comprises its efforts to reach distribution channels and target customers through communications,such as personal selling,advertising,public relations,and direct marketing.

Using examples,explain in detail the circular process of marketing communications.

________ is the name of one or more items in a product line that identifies the source or character of the items.

A pull strategy is most appropriate under which of the following circumstances?

Because it is so costly,a ________ strategy is not common.

Discuss in detail the concept of value density and its impact on an organization's distribution policy.

Discuss,with examples,the primary concerns of managers when establishing distribution policies.

Upper or lower limits placed on the prices of products sold within a country are known as ________.

The term ________ refers to the number of intermediaries between producer and buyer.

A brand name can function as legal property that owners can protect from trespass by competitors.

________ is one in which a manufacturer grants the right to sell its product to only one or a limited number of resellers.

Which of the following methods extends the same home-market product and marketing promotion into target markets?

The lower a product's value density,the more localized the distribution system for that product.

Product standardization is more likely when nations share the same level of economic development.

Globalization

Cross-Cultural Business

Politics and Law

International Ethics

Economics and Emerging Markets

International Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets and Foreign Exchange

International Strategy and Organization

Selecting and Managing Entry Modes

Filters

The a product's value density,the more the distribution system.