Exam 12: Developing and Marketing Products

Differentiate between worldwide and dual pricing.Is one of these more difficult to achieve?

Companies have benefited from the emergence of the Euro-consumer because advertising within the European Union can now be standardized.

Discuss in detail the importance of branding for global companies;and how the national image might affect the best global brands.

Which of the following is LEAST likely to contribute to the success of a pan-European ad?

Discuss how a national business environment can influence a firm's decision whether or not to standardize its product,and explain how cultural differences impact product strategies.

Some argue that because the world is becoming standardized and ________,companies should market the same products the same way in all countries.

To be included in the Best Global Brands report,a brand must be global,_______,and ________ .

Manufacturers of products that are commonly sold through department and grocery stores often use a(n)________.

Scenario: Silk Industries,LLC Silk Industries,LLC,comprises two major divisions: consumer products and industrial products.The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide.The managers are considering different types of promotional strategies. -Which of the following might be most appropriate for its consumer product line?

________ occurs when a product has a higher selling price in export markets than it has in the home market.

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n)________.

A promotional mix is composed of all of the following EXCEPT ________.

The value of a product relative to its weight and volume is called its ________.

Which of the following is also known as direct marketing?

An ________ channel is difficult or impossible for outsiders to penetrate.

The physical path a product follows on its way to customers is called a(n)________.

Scenario: Silk Industries,LLC Silk Industries,LLC,comprises two major divisions: consumer products and industrial products.The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide.The managers are considering different types of promotional strategies. -Which of the following might be most appropriate for its industrial product division?

Which of the following is NOT an example of a product that is commonly counterfeited?

Differentiate between push and pull strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Scenario: Scooters,Inc. Scooters,Inc.is a producer of pricey scooters.The company's profits come mostly from sales of its luxury line that caters to the rich and famous,similar to the Vespa.Ben Driven,vice president of marketing for Scooters,Inc. ,has been asked to review the company's worldwide pricing strategy. -Scooters,Inc. ,has traditionally sold its products at one price in the domestic market and at another price in export markets,which is called a(n)________ strategy.