Exam 4: Developing a Global Vision27

Marlin manufactures 22 caliber rimfire rifles.It is designing advertisements and planning the promotional mix for marketing in eastern Europe,South Africa,India,and Brazil.The advertising manager should expect all of the following to cause problems EXCEPT:

A major benefit of globalization is its creation of jobs and wealth.

A U.S.executive had no idea that the Japanese go through a very elaborate ritual when exchanging business cards.When he arrived at a meeting in Tokyo,he sat down and tossed some of his business cards across the table at a group of stunned Japanese businesspeople.Due to the U.S.executive's rudeness,the multimillion dollar deal failed.The U.S.executive overlooked the importance of which environmental factor?

In the context of global marketing,when a company either creates a new product for a market or dramatically changes an existing product,the company is using a _____ strategy

When European demand for a certain solvent declined,Dow Chemical instructed its German plant to switch to manufacturing a chemical that had been imported from Louisiana and Texas.Dow Chemical would be best described as a(n):

The North American Free Trade Agreement (NAFTA)did NOT:

Arista-Buvez,Inc.manufactures a specialized fish food designed to enhance the natural coloration of tropical fish.The product is exported to 27 countries.Arista-Buvez wants to convey similar messages to its target market in each country and has a small promotional budget.To ensure that the company fully meets the needs of all global markets,Arista-Buvez's most logical choice is to develop a new and unique promotional campaign for each country.

The European Union accused South Korea of selling ships at a loss in an attempt to push their European rivals out of the market.In other words,South Korea was accused of:

_____ is a trade agreement,which includes Brazil,Argentina,Chile,Bolivia,Uruguay,and Paraguay.This agreement eliminated the tariffs among these trading partners.

A tax levied on the goods entering a country is called a(n):

Sony,Panasonic,and other Japanese manufacturers that build products to customer order instead of churning out products in anticipation of demand have decided to hire U.S.companies to produce electronics for them.The Japanese companies will handle the marketing of the products.Japanese electronics companies are using:

Caterpillar,Inc.is the world's largest manufacturer of earth-moving and construction equipment.Kirovsky is a large Russian manufacturer of the same type of products.The two companies entered into a _____ and created NEVAMASH,a new company.

Why is developing a global vision important for firms in the United States?

Multinational companies typically begin the development of their global business with direst investment and continue using this strategy throughout the company's lifespan.

Companies like Black & Decker and Pillsbury offered an array of products to countries throughout the world,when these countries began encouraging foreign investors and imports.Because of enormous populations in developing countries,these companies predicted a potential for strong annual sales.In addition to population,companies must not overlook _____ factors when considering sales potential in developing countries.

American catfish farmers mounted an aggressive offensive against catfish imports from Vietnam,which increased by over 40 million dollars in four years.As a result of the offensive,U.S.consumers must pay about 50 percent more for catfish imported from Vietnam.Most likely _____ were used to make sure that Vietnam catfish was selling at a price comparable to U.S.-bred catfish.

The major disadvantage of licensing agreements is that international companies cannot maintain control over their licensees.

A deodorant manufacturer wants to expand its marketing in Southeast Asia,but it has found research that shows fewer than 10 percent of people in those countries use deodorant daily.Assuming this information is true,the deodorant manufacturer would be LEAST likely to use which of the following marketing mix strategies?

What is the difference between exchange controls and trade agreements? Briefly define each term in your answer.

A company that is capital-intensive: