Exam 4: Developing a Global Vision27

The Canadian magazine industry accused U.S.magazine publishers of ______,selling the magazines in Canada at a lower price than in the United States.

_____ is a legal process whereby a firm agrees to let another firm use its manufacturing process,trademarks,patents,trade secrets,or other proprietary knowledge in return for a fee or royalty.

What is the fourth stage of business globalization? Describe companies that are most likely to reach this stage of globalization.

The creation of _____ can be used to explain how Ford Motor Company benefited from investing $60 million in a Mexico City manufacturing plant to produce small cars.Former attempts at such direct investment was impossible due to the number and type of existing trade barriers.

Three international legal structures designed to limit trade are tariffs,quotas,and boycotts.Define and differentiate these three structures,and give one specific example of each.

U.S.wine producers only export about 14 percent of their total annual production of wine.This statement indicates that the U.S.wine industry:

FedEx entered into an alliance with Chronopost Internationale,a subsidiary of the French post office.Under this alliance,FedEx will transport French international shipments in its aircraft,and the French postal service will deliver FedEx packages across Europe.This is an example of:

In China,August 15 is "the Chinese Saint Valentine's Day" in memory of two ancient lovers who were separated by a goddess and only allowed to meet once a year on that date.Flower and candy sales typically increase that day as they do on February 14 in the United States.This would be an important part of the international _____ environment for a flower wholesaler or a confectionery company.

_____ is generally defined as the sale of an exported product at a price lower than that charged for the same or a similar product in the home market of the exporter.

Which of the following is an important cultural factor that should be considered by global marketers?

The same Timex,Seiko,and Citizen wristwatches you buy in the United States can be purchased around the world.There is no difference in a watch purchased in Russia,in Mexico,or in Singapore because the manufacturers of these watches uses a:

Maybelline formulated cosmetics that were designed to complement the complexions of women in various skin types around the world.Which of the marketing mix strategies did Maybelline use?

Central to any society is a common set of values shared by its citizens that determine what is socially acceptable.Marketers refer to these values collectively as a country's:

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide,but the amount of scent used varies from country to country.This is an example of which type of marketing mix strategy?

A(n)_____ is a law that compels a company earning foreign currency from its exports to sell it to a central bank rather than sending the money out of the country.

SCENARIOS Computer Sales A price war began in Japan in the personal computer market when Dell Computer Corporation introduced PCs at prices 25 to 60 percent lower than rivals.Dell targeted corporate customers from its Tokyo offices by "direct sales," the company's preferred name for mail order,and its main avenue for PC sales in the United States.Japan is the world's second-largest market for personal computers and had been ruled by NEC Corporation,who maintained a strong dealer network and had traditionally sold its computers at very high prices.Dell joined IBM and Compaq in targeting the Japanese market.Dell bet it could succeed in Japan by transplanting its U.S.method of operations in which the company assembles the PC to customer specifications,loads it with software,and delivers it to Japan.The company's success depended on its ability to sell PCs over the telephone.Analysts doubted this was possible in Japan because dealer networks are the key to the market,but Dell executives believed that name recognition was the main hurdle.To familiarize its target market with the idea of buying a computer sight unseen,Dell launched a major ad campaign through direct mail and ads in computer-related magazines and newspapers. -Refer to Breathe Right.3M and CNS entered into a:

SCENARIOS Computer Sales A price war began in Japan in the personal computer market when Dell Computer Corporation introduced PCs at prices 25 to 60 percent lower than rivals.Dell targeted corporate customers from its Tokyo offices by "direct sales," the company's preferred name for mail order,and its main avenue for PC sales in the United States.Japan is the world's second-largest market for personal computers and had been ruled by NEC Corporation,who maintained a strong dealer network and had traditionally sold its computers at very high prices.Dell joined IBM and Compaq in targeting the Japanese market.Dell bet it could succeed in Japan by transplanting its U.S.method of operations in which the company assembles the PC to customer specifications,loads it with software,and delivers it to Japan.The company's success depended on its ability to sell PCs over the telephone.Analysts doubted this was possible in Japan because dealer networks are the key to the market,but Dell executives believed that name recognition was the main hurdle.To familiarize its target market with the idea of buying a computer sight unseen,Dell launched a major ad campaign through direct mail and ads in computer-related magazines and newspapers. -Refer to Computer Sales.Dell's decision to market PCs by phone in Japan mirrors its marketing strategy in the United States.This suggests that Dell believes in the concept of:

DigiSystems Inc.manufactures personal gauges for measuring contact with potentially hazardous materials.Its management wants to expand into international markets while also limiting the risks involved.Additionally,DigiSystems has a limited capital base for new or expanded facilities.Which of the following options for entering international markets should DigiSystems most use?

Your firm,a maker of industrial parts,has never engaged in global marketing.You have just completed an examination of the firm's capabilities and the global environment in which it operates.Which of the following reasons might you employ to convince your boss to think globally?

Define and describe exporting.Give a description of two types of export intermediaries.