Exam 4: Developing a Global Vision27

Wave surfboards are produced in Australia and sold in both Australia and in the United States.The price in the United States for the surfboards is below the price charged for them in Australia.This is an example of dumping.

Describe the four stages of business globalization.Why do most companies stop when they reach the third stage?

Petroleum shortages have resulted in all of the following EXCEPT:

Jim Beam Distillery launched a Pan-European campaign across 28 markets from Russia to Scandinavia and into southern Europe to reposition its bourbon.It focused on finding men in bars and featuring them in local print ad campaigns as "real friends" of Jim Beam.Such an ambitious ad campaign could be threatened by which of the following changes in the legal environment?

Just as mass marketing assumes a large market made up of consumers who are alike,global marketing assumes markets throughout the world are becoming more alike.

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

A U.S.licensor can try to prevent a licensee from voiding its contract and using what it has learned to create a competitor by:

Once a firm has decided on which method to use to enter a global market and evaluated the various external variables,it is ready to create a marketing mix.The first step in creating the global marketing mix is to:

A cooperative of egg producers believes a profitable market for eggs exists overseas where people are not as concerned about cholesterol.What would be the least complicated and least risky method for the farmers' cooperative to use to reach a global marketplace?

U.S.-based Procter & Gamble and Italian-based Fater agreed to produce and market diapers for the European market.This is an example of a joint venture.

With a _____,a firm produces standardized products to be sold the same way all over the world.

An important factor in the global external environment that has become more evident in the past decade is the shortage of natural resources.Choose two different natural resources and describe how shortages of each of these resources affects global trade.

The U.S.government limits the amount of sweetened candy,cotton,milk,and cotton that can be imported This is an example of a tariff.

An exclusion of all products from certain countries or companies by a government or group is called a(n):

The pricing component of the global marketing mix is:

When hospital administrators in Estonia import kidney dialysis machines from the United States,they must pay a tax when these goods enter their country.This tax is called a(n):

_____ takes place when a foreign company produces goods to specification set by a domestic company,with the domestic firm's brand name affixed to the goods.

When Ikea,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.The _____ environment had the greatest influence on Ikea's first failure in Japan.

Global marketing standardization:

Which method of entering the global marketplace would be LEAST risky?