Question 1

Which of the following statements describes one of the benefits of increased global marketing?

Accepted Answer

A)  Millions of Americans have filled jobs created by imports and production shifts abroad. 
B)  Because of world trade,inflation is less likely to arrest economic growth. 
C)  Because jobs are threatened by exports,employers are issuing pay-cut demands to their workers. 
D)  Export jobs typically pay less money than other jobs. 
E)  None of the statements describes an advantage derived from the increase in global marketing. 
A)  Millions of Americans have filled jobs created by imports and production shifts abroad. 
B)  Because of world trade,inflation is less likely to arrest economic growth. 
C)  Because jobs are threatened by exports,employers are issuing pay-cut demands to their workers. 
D)  Export jobs typically pay less money than other jobs. 
E)  None of the statements describes an advantage derived from the increase in global marketing.

Question 2

SCENARIOS
Computer Sales
A price war began in Japan in the personal computer market when Dell Computer Corporation introduced PCs at prices 25 to 60 percent lower than rivals.Dell targeted corporate customers from its Tokyo offices by "direct sales," the company's preferred name for mail order,and its main avenue for PC sales in the United States.Japan is the world's second-largest market for personal computers and had been ruled by NEC Corporation,who maintained a strong dealer network and had traditionally sold its computers at very high prices.Dell joined IBM and Compaq in targeting the Japanese market.Dell bet it could succeed in Japan by transplanting its U.S.method of operations in which the company assembles the PC to customer specifications,loads it with software,and delivers it to Japan.The company's success depended on its ability to sell PCs over the telephone.Analysts doubted this was possible in Japan because dealer networks are the key to the market,but Dell executives believed that name recognition was the main hurdle.To familiarize its target market with the idea of buying a computer sight unseen,Dell launched a major ad campaign through direct mail and ads in computer-related magazines and newspapers.
-Refer to Computer Sales.Dell has chosen the _____ method of entry into a foreign market.

Accepted Answer

A)  dumping 
B)  contract manufacturing 
C)  licensing 
D)  direct investment 
E)  joint venture 
A)  dumping 
B)  contract manufacturing 
C)  licensing 
D)  direct investment 
E)  joint venture

Question 3

Mattel lost millions of dollars on its international marketing campaign for Holiday Barbie dolls and accessories because Barbie prices were expressed in U.S.dollars and were set without regard for how they would translate into foreign currencies.The dolls were too expensive for most international markets.Mattel had a faulty _____ strategy.

Accepted Answer

A)  pricing 
B)  countertrading 
C)  diversification 
D)  product penetration 
E)  product 
A)  pricing 
B)  countertrading 
C)  diversification 
D)  product penetration 
E)  product

Question 4

SCENARIOS
Computer Sales
A price war began in Japan in the personal computer market when Dell Computer Corporation introduced PCs at prices 25 to 60 percent lower than rivals.Dell targeted corporate customers from its Tokyo offices by "direct sales," the company's preferred name for mail order,and its main avenue for PC sales in the United States.Japan is the world's second-largest market for personal computers and had been ruled by NEC Corporation,who maintained a strong dealer network and had traditionally sold its computers at very high prices.Dell joined IBM and Compaq in targeting the Japanese market.Dell bet it could succeed in Japan by transplanting its U.S.method of operations in which the company assembles the PC to customer specifications,loads it with software,and delivers it to Japan.The company's success depended on its ability to sell PCs over the telephone.Analysts doubted this was possible in Japan because dealer networks are the key to the market,but Dell executives believed that name recognition was the main hurdle.To familiarize its target market with the idea of buying a computer sight unseen,Dell launched a major ad campaign through direct mail and ads in computer-related magazines and newspapers.
-Refer to Breathe Right.3M is an example of a(n):

Accepted Answer

A)  ethnocentric organization 
B)  standard international market 
C)  multinational corporation 
D)  expatriated organization 
E)  organization with no domestic base 
A)  ethnocentric organization 
B)  standard international market 
C)  multinational corporation 
D)  expatriated organization 
E)  organization with no domestic base

Question 5

Which of the following statements about the European Union (EU)is true?

Accepted Answer

A)  The EU creates a single Europroduct for a generic Euroconsumer. 
B)  The EU removes all internal trade barriers and standardizes regulations in European countries for easier trade. 
C)  The EU can correctly be called the "United States of Europe" because all European voters have agreed to these changes. 
D)  The existence of the EU eliminates protectionist movements by United Europe against the Japanese and the United States. 
E)  None of these statements about the EU is true. 
A)  The EU creates a single Europroduct for a generic Euroconsumer. 
B)  The EU removes all internal trade barriers and standardizes regulations in European countries for easier trade. 
C)  The EU can correctly be called the "United States of Europe" because all European voters have agreed to these changes. 
D)  The existence of the EU eliminates protectionist movements by United Europe against the Japanese and the United States. 
E)  None of these statements about the EU is true.

Question 6

Even if all parties to a global business transaction are fluent in a common language,other cultural norms could interfere with the communication process.

Accepted Answer

A) True 
 B)False

Question 7

The same environmental factors that operate in the domestic market also exist internationally.These factors (culture,economic development,political and legal structure,demographics,and natural resources)should be examined regardless of the country.

Accepted Answer

A) True 
 B)False

Question 8

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

Accepted Answer

A)  product substitution 
B)  market differentiation 
C)  message adaptation 
D)  product invention 
E)  product adaptation 
A)  product substitution 
B)  market differentiation 
C)  message adaptation 
D)  product invention 
E)  product adaptation

Question 9

A cooperative of egg producers believes a profitable market for eggs exists overseas where people are not as concerned about cholesterol.If the cooperative decides to export,it will most likely use a(n):

Accepted Answer

A)  commission merchant 
B)  drop shipper 
C)  export broker 
D)  import agent 
E)  export agent 
A)  commission merchant 
B)  drop shipper 
C)  export broker 
D)  import agent 
E)  export agent

Question 10

The United States is selling more domestically produced products in other countries than any other country in the world.This means the United States is the world leader in:

Accepted Answer

A)  quota making 
B)  exporting 
C)  tariff trading 
D)  dumping 
E)  licensing 
A)  quota making 
B)  exporting 
C)  tariff trading 
D)  dumping 
E)  licensing

Question 11

Individuals and organizations utilizing a global vision to effectively market goods and services across national boundaries are engaged in:

Accepted Answer

A)  developing international selling schemes 
B)  implementing standard international marketing 
C)  implementing global marketing standardization 
D)  supplementing their foreign vision 
E)  practicing global marketing 
A)  developing international selling schemes 
B)  implementing standard international marketing 
C)  implementing global marketing standardization 
D)  supplementing their foreign vision 
E)  practicing global marketing

Which of the following statements describes one of the benefits of increased global marketing?

Which of the following statements about the European Union (EU)is true?

Even if all parties to a global business transaction are fluent in a common language,other cultural norms could interfere with the communication process.

The same environmental factors that operate in the domestic market also exist internationally.These factors (culture,economic development,political and legal structure,demographics,and natural resources)should be examined regardless of the country.

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

A cooperative of egg producers believes a profitable market for eggs exists overseas where people are not as concerned about cholesterol.If the cooperative decides to export,it will most likely use a(n):

The United States is selling more domestically produced products in other countries than any other country in the world.This means the United States is the world leader in:

Individuals and organizations utilizing a global vision to effectively market goods and services across national boundaries are engaged in:

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters

Exam 4: Developing a Global Vision27

Which of the following statements describes one of the benefits of increased global marketing?

Which of the following statements about the European Union (EU)is true?

Even if all parties to a global business transaction are fluent in a common language,other cultural norms could interfere with the communication process.

The same environmental factors that operate in the domestic market also exist internationally.These factors (culture,economic development,political and legal structure,demographics,and natural resources)should be examined regardless of the country.

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

A cooperative of egg producers believes a profitable market for eggs exists overseas where people are not as concerned about cholesterol.If the cooperative decides to export,it will most likely use a(n):

The United States is selling more domestically produced products in other countries than any other country in the world.This means the United States is the world leader in:

Individuals and organizations utilizing a global vision to effectively market goods and services across national boundaries are engaged in:

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters