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  3. Study Set
    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    Building Relationships with Wholesalers and Retailers Would Pertain to Which
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Building Relationships with Wholesalers and Retailers Would Pertain to Which

Question 71

Question 71

Multiple Choice

Building relationships with wholesalers and retailers would pertain to which of the following strategic goals of marketing communication?


A) Create awareness
B) Build channel relationships
C) Retain customers
D) Identify prospects

Correct Answer:

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