Which of the Following Statements About Trade Sales Promotions Is

Multiple Choice

Which of the following statements about trade sales promotions is true?

A) Trade promotions are those promotions which are aimed at consumers.
B) A major objective of trade promotions is to encourage consumers to repurchase.
C) Promotions built around price discounts and advertising or other allowances are likely to have lower distributor/retailer participation levels.
D) Trade promotions encourage retailers to give the product more favorable shelf space.