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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    Customers Being Offered Regular Trial Sizes of the Product Either
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Customers Being Offered Regular Trial Sizes of the Product Either

Question 70

Question 70

Multiple Choice

Customers being offered regular trial sizes of the product either free or at a nominal price relates to which of the following form of consumer promotions?


A) Sampling
B) Coupons
C) Bonus packs
D) Premiums

Correct Answer:

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