Which of the Following Observations About the Methods of Establishing

Multiple Choice

Which of the following observations about the methods of establishing advertising budgets is true?

A) The per-unit expenditure approach is popular in retailing.
B) The percent-of-sales method is popular with higher-priced merchandise, such as automobiles or appliances.
C) The competitive parity approach to budgeting is a "leadership" strategy.
D) The task approach is often in conjunction with the research approach.