Multiple Choice
The number of times, on average that people are exposed to an advertisement within a given time period is known as
A) average frequency.
B) reach intensity.
C) frame rate.
D) time to target market.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: _ involve(s) aiming promotional efforts directly at
Q2: Identify the objective of sales promotions when
Q3: Marketers create positive and distinct images through<br>A)
Q4: Which of the following statements about direct
Q5: An immediate consumer reward incentive for inducing
Q7: The integrated approach to marketing communications focuses
Q8: A nonpaid form of nonpersonal communication about
Q9: Premiums are<br>A) prizes available either through chance
Q10: The promotion mix of which of the
Q11: Advertising is subject to the law of