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  2. Topic
    Business
  3. Study Set
    MARKETING MANAGEMENT Study Set 6
  4. Exam
    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    _____ Involve(s) Aiming Promotional Efforts Directly at Customers to Encourage
Solved

_____ Involve(s) Aiming Promotional Efforts Directly at Customers to Encourage

Question 1

Question 1

Multiple Choice

_____ involve(s) aiming promotional efforts directly at customers to encourage them to ask the retailer for the product.


A) Pull strategies
B) Push strategies
C) Penetration pricing
D) Skimming

Correct Answer:

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