Multiple Choice
Premiums are
A) prizes available either through chance selection or games of skill.
B) rewards or gifts that can come from purchasing a product.
C) the most familiar and widely used of all consumer promotions.
D) additional amounts of the product given to buyers when they purchase the product.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Which of the following statements about direct
Q5: An immediate consumer reward incentive for inducing
Q6: The number of times, on average that
Q7: The integrated approach to marketing communications focuses
Q8: A nonpaid form of nonpersonal communication about
Q10: The promotion mix of which of the
Q11: Advertising is subject to the law of
Q12: _ is (are) aimed at distributors and
Q14: Identify the form of consumer promotion where
Q20: Which of the following promotion tools would