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  3. Study Set
    MARKETING MANAGEMENT Study Set 6
  4. Exam
    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    Identify the Objective of Sales Promotions When Directed Toward Resellers
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Identify the Objective of Sales Promotions When Directed Toward Resellers

Question 2

Question 2

Multiple Choice

Identify the objective of sales promotions when directed toward resellers.


A) To encourage repeat or greater usage by current users.
B) To stabilize a fluctuating sales pattern.
C) To educate the sales force about product improvements.
D) To obtain displays and other support for products.

Correct Answer:

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