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    Business
  3. Study Set
    MARKETING MANAGEMENT Study Set 6
  4. Exam
    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    _____ Is (Are) Aimed at Distributors and Retailers of Products
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_____ Is (Are) Aimed at Distributors and Retailers of Products

Question 12

Question 12

Multiple Choice

_____ is (are) aimed at distributors and retailers of products who make up the distribution channel.


A) Trade promotions
B) Coupons
C) Pull marketing
D) Consumer promotions

Correct Answer:

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