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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    Identify the Form of Consumer Promotion Where Additional Amounts of the Product
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Identify the Form of Consumer Promotion Where Additional Amounts of the Product

Question 14

Question 14

Multiple Choice

Identify the form of consumer promotion where additional amounts of the product are given to buyers when they purchase the product.


A) Rebates and refunds
B) Coupons
C) Bonus packs
D) Premiums

Correct Answer:

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