Multiple Choice
Which of the following statements about market segmentation is not true?
A) Market segmentation is the process of dividing markets into groups of similar customers.
B) The decision to mass market a product does not require any market segmentation analysis.
C) Generally, the first step in market segmentation is to delineate firm's current situation.
D) Consumers are grouped on the basis of one or more similarities and treated as a homogeneous segment of a heterogeneous total market.
Correct Answer:
Verified
Correct Answer:
Verified
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