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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
  5. Question
    The Industry in Which the Firm Operates Specifies the Boundaries
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The Industry in Which the Firm Operates Specifies the Boundaries

Question 6

Question 6

Multiple Choice

The industry in which the firm operates specifies the boundaries of a firm's


A) need satisfaction activities.
B) progress in research and development.
C) financial conditions.
D) reputation in the market.

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