Multiple Choice
Consumers today are highly pressed for time. They're spending more time in their cars and more time eating fast food while they are driving. To such a consumer, the cup holder is of vital importance. Car manufacturers are designing cup holders that use gyroscopes to keep the cup straight and the contents from sloshing out. This type of product development is aimed at a market that can be readily defined through which segmentation?
A) Demographic
B) Behavior
C) Benefit
D) Person/situation
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Which of the following statements about market
Q2: What does psychographic segmentation focus on?<br>A) Qualitative
Q3: What does "VALS" stand for?<br>A) Values and
Q4: A study suggests that whether targeting a
Q6: The industry in which the firm operates
Q7: Jan Karon has sold more than 10
Q8: What does geodemographic segmentation identify?<br>A) The belief
Q9: Which of the following statements about market
Q10: Why do marketers use PRIZM NE?<br>A) To
Q11: Consumers who buy from the Crossing Pointe