What Does Geodemographic Segmentation Identify

Multiple Choice

What does geodemographic segmentation identify?

A) The belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
B) Specific households in a market by focusing on local neighborhood geography to create classifications of actual, addressable, mappable neighborhoods where people live and shop.
C) The type of lifestyles, which are measured by asking consumers about their activities, interests, and opinions.
D) Primary motivation, and whether consumers are driven by ideals, achievement and/or self-expression.