Multiple Choice
What are the two most commonly used approaches for segmenting markets?
A) Benefit segmentation and psychographic segmentation.
B) Advertising segmentation and financial segmentation.
C) Nonprofit segmentation and profit segmentation.
D) Marketing segmentation and geodemographic segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
Q12: All of the following are situations when
Q13: A manufacturer of a new biodegradable cat
Q14: An entrepreneur has developed a self-service soda-bottling
Q15: What is a marketable segment?<br>A) Segment that
Q16: When Post Grape-Nuts cereal ads show the
Q18: Which of the following observations about geodemographic
Q19: One of the difficulties associated with segmenting
Q20: Consumers who are trendy and fun loving
Q21: For a segment to be measurable, the
Q22: Market segmentation, when analyzed as a six-stage