When Post Grape-Nuts Cereal Ads Show the Cereal Being Used

Multiple Choice

When Post Grape-Nuts cereal ads show the cereal being used as a topping on yogurt, served hot as an alternative to oatmeal, and as a snack food, Post is using a positioning strategy

A) based on superiority to competitive products.
B) in terms of superior product users.
C) relative to a product class.
D) by use or application.