Multiple Choice
What is a marketable segment?
A) Segment that is large enough to have some sales and growth potential and no competitors.
B) Firm that must be capable of measuring its size and characteristics.
C) Firm that has good customer-relationship and employs at least one form of quality assurance techniques.
D) Segment that can be reached and served by the firm in an efficient manner.
Correct Answer:
Verified
Correct Answer:
Verified
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