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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
  5. Question
    Consumers Who Are Trendy and Fun Loving and Are Motivated
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Consumers Who Are Trendy and Fun Loving and Are Motivated

Question 20

Question 20

Multiple Choice

Consumers who are trendy and fun loving and are motivated by achievement can be best classified as


A) strivers.
B) makers.
C) believers.
D) survivors.

Correct Answer:

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