Multiple Choice
The ad for Pioneer complete buttermilk pancake mix says it makes pancakes as good as your grandmother's. It then asks, "Why settle for your aunt's?" and shows a box of Aunt Jemima buttermilk complete pancake mix. This is an example of positioning
A) based on superiority to competitive products.
B) in terms of superior product users.
C) relative to a product class.
D) directly against particular competitors.
Correct Answer:
Verified
Correct Answer:
Verified
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