Heileman Brewing Company Planned to Market a New Brand of Malt

Multiple Choice

Heileman Brewing Company planned to market a new brand of malt liquor called PowerMaster. Malt liquor is disproportionately consumed by African Americans and in low-income neighborhoods. Targeting a group of consumers here is unethical on two dimensions. The first is the degree to which the product can harm the consumers, and the second is the

A) vulnerability of the group.
B) pricing of the product.
C) attitude of the manufacturers.
D) lack of marketing communication.