Which of the Following Statements About Psychographic Segmentation Is True

Multiple Choice

Which of the following statements about psychographic segmentation is true?

A) According to the psychographic information provided by VALS, the group in the U.S. with the highest incomes is fulfilled.
B) Psychographic segmentation typically follows the a priori model of segmentation.
C) Psychographic segmentation focuses on the benefits sought by the consumer.
D) Psychographic segmentation focuses on consumer lifestyles.