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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
  5. Question
    Consumers Driven by a Desire for Social or Physical Activity
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Consumers Driven by a Desire for Social or Physical Activity

Question 44

Question 44

Multiple Choice

Consumers driven by a desire for social or physical activity, variety, and risk taking are motivated primarily by


A) ideals.
B) achievements.
C) self-expression.
D) self-motivation.

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