Multiple Choice
A positioning map is
A) a visual depiction of customer perceptions of competitive products, brands, or models.
B) closely linked to the benefit segmentation type of market segmentation, and includes an assessment of lifestyle choices based on activities, interests, and opinions.
C) implemented when marketers want to differentiate between the Young Digerati, Cosmopolitans, and American dreams.
D) an indication of the number of experiencers and strivers within a geographic area based on PRIZM NE analysis.
Correct Answer:
Verified
Correct Answer:
Verified
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