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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
  5. Question
    Consumers Driven by a Goal of Demonstrating Success to Their
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Consumers Driven by a Goal of Demonstrating Success to Their

Question 68

Question 68

Multiple Choice

Consumers driven by a goal of demonstrating success to their peers are motivated primarily by


A) ideals.
B) achievements.
C) role models.
D) self-expression.

Correct Answer:

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