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    MARKETING MANAGEMENT Study Set 6
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    Exam 4: Business, Government, and Institutional Buying
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    Identify the Type of Purchase Which Routinely Involves Reordering from the Same
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Identify the Type of Purchase Which Routinely Involves Reordering from the Same

Question 35

Question 35

Multiple Choice

Identify the type of purchase which routinely involves reordering from the same supplier a product that has been purchased in the past.


A) Modified purchase
B) New task purchase
C) Modified rebuy
D) Straight rebuy

Correct Answer:

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