In Differentiating Organizational Buyers, Which of the Following Interpretations Is

Multiple Choice

In differentiating organizational buyers, which of the following interpretations is false?

A) Web integration while marketing to organizational buyer is comparatively limited.
B) Marketing to organizational buyers requires more unique promotional strategies than to final consumers.
C) Marketing to organizational buyer has no variation in buyer-seller relationships.
D) The distribution channel for organizational buyers is longer than for final consumers.